Development feasibility
Test the building before you buy the land.
Draw the plot and record what the rules allow. URBN Strategy turns it into a programme, a 3D massing and a quarterly appraisal, with every figure traced to its source.
- Site
- Controls
- Programme
- Massing
- Appraisal
16
planning controls, each stored with its source and confidence
- Site boundary
- Planning controls
- Programme
- 3D massing
- Appraisal
- Approval
10
scenarios compared side by side against a base, then ranked
3 access roles — owner, editor, viewer — checked on every request
(01)Why it exists
A feasibility study is usually a spreadsheet, a site plan and a folder of PDFs. By the time the committee meets, nobody can say where the numbers came from.
URBN Strategy keeps the site, the assumptions, the massing and the appraisal in one model. Every figure can be traced back to its source, and every decision keeps the working it was made on.
See how it works
(02)From massing to building
What the rules allow, before anyone draws it.
The massing is generated from the controls you record — plot ratio, coverage, height, setbacks — and measured against every one of them. It shows what the land can hold long before an architect is appointed. Drag across the image to compare.
Illustrative imagery. URBN Strategy produces the massing and the numbers behind it; the architecture is still the architect’s job.
(03)What it does
Everything the study needs, in one auditable model.
Turn a target area into unit mixes, net areas and parking, then generate a massing that is measured against your recorded controls: plot ratio, coverage, height, floors, setbacks and open space.
Figures in the illustrations are examples, not results.
(04)How it works
Four steps, and the evidence follows you through all of them.
01 / 04 · Establish the site
Draw the boundary on the map, import GeoJSON or type the coordinates. Area and perimeter are measured in a projected coordinate system, not guessed from a screenshot.
- A measured boundary with area and perimeter
- One site record shared by every scenario
Planning controls, market evidence, costs and finance terms, each saved with its source and your confidence in it. Nothing is assumed on your behalf.
- Sixteen planning controls, each with its source
- Rents, costs and finance terms with confidence levels
- A change history that keeps the original value
Programme, 3D massing and a quarterly appraisal run from the same inputs. When an input changes, stale results are labelled, never quietly reused.
- GFA, net areas, units or keys and parking
- A massing checked against every recorded control
- Quarterly cash flow with IRR, NPV and residual land value
Rank the options against a base, record the review and approval with a reason, then export the decision with its working.
- Up to ten scenarios compared side by side
- Approvals that lock the revision they approved
- A stamped PDF memo and an Excel workbook that reconciles
(05)Being straight about it
What this is not.
Most of the risk in a feasibility study is in what a tool quietly assumes. Here is where ours stops.
It does not invent planning rules
You record the controls that apply and where they came from. The platform enforces them consistently and shows the source beside the result.
It does not value your scheme
Appraisals are arithmetic on your assumptions. A valuation, a lender's view or a planning approval still comes from the people qualified to give it.
It does not design the building
Massing is conceptual: repeated floorplates within your controls. It tests whether a programme fits, not how it should look.
(06)Pricing
Priced per person, not per project.
Test as many sites as you like. Every plan includes the full calculation engine, the evidence trail and the exports — the difference is how many people work together.
Solo
For an individual developer, agent or consultant testing sites.
USD150
per user, per month
Start with Solo- One user
- Unlimited projects, sites and scenarios
- Programme, massing and finance calculations
- Generated alternatives and scenario comparison
- Full change history and evidence register
- PDF memo, Excel workbook and CAD exports
- Office floor planning
Recommended for teams
Team
For development teams that review and approve together.
USD125
per user, per month · minimum 3 users
Start with Team- Everything in Solo
- One shared organisation for the whole team
- Owner, editor and viewer roles
- Reviews and approvals across the team, with locked revisions
- Lower price per user from 3 users
Enterprise
For groups with portfolio reporting or hosting requirements.
Custom
annual agreement
Talk to us- Everything in Team
- Portfolio-level organisation structure
- Named region hosting and retention terms
- Onboarding, with your standard assumptions set up for your team
- Priority support with a named contact
Prices exclude applicable taxes. We confirm your plan and number of users in writing before the first invoice, and nothing is charged without your agreement.
(07)Questions
The things people ask before they trust a number.
Something else on your mind? Ask us — a person answers.
What does URBN Strategy actually calculate?
Site area and perimeter from your boundary; a development programme (GFA, net areas, units or keys, parking) from your mix and efficiencies; a generated or manual massing checked against your recorded planning controls; and a quarterly appraisal covering CAPEX, GDV, profit, margin on cost, project IRR, NPV, residual land value, financing and sensitivities.
Does it include the planning rules for my city?
No, and it will not pretend to. You record the controls that apply — plot ratio, coverage, heights, setbacks, parking — together with the source you took them from and how confident you are. The platform then enforces them consistently and shows that source beside every result. It does not verify regulations for you.
Does this replace a feasibility consultant or valuer?
No. It is a modelling and record-keeping tool. Outputs are planning-grade estimates from the inputs you provide, not a valuation, a planning approval, an architectural design or investment advice.
Who can see our data?
Only people you invite to your organisation. Projects, scenarios and evidence belong to that organisation, access is checked on every request, and viewers cannot change anything. We do not sell data or share it with advertisers.
Do you train AI models on our projects?
No. Your project data is never used to train an AI model. Calculations and the Advisor's answers come from the platform's own engines, working only on the inputs and sources you record.
Can we get our work out again?
Yes. Stamped PDF decision memos and Excel workbooks whose formulas reconcile to the saved results, CAD DXF and scaled SVG drawings of office floors, and plain JSON. Decision exports keep their checksum and can be downloaded again at any time.
What happens when a scenario is approved?
The decision summary freezes the results it was based on, and the approved revision locks. To explore a change you clone the scenario, which keeps the approved record intact and auditable.
What do we need to run it?
A current desktop browser. There is nothing to install, and 3D views run in the browser. On a phone you can sign in and see which project and scenario are open; the workspace itself needs a tablet, laptop or larger screen.
(08)Contact
Tell us about the site you are looking at.
Send a note and we will reply with a straight answer — a walkthrough of the platform on a real site, a price, or simply whether this is the right tool for what you are doing.
- 01A person reads every enquiry.
- 02We aim to reply within one working day.
- 03If it helps, we walk through the platform on your own site.
Prefer email? Write to the address that fits.
- info@urbnstrategy.comGeneral enquiries
- partnerships@urbnstrategy.comPartners, developers, government and municipal bodies, consultancies, investors and press
- clientservices@urbnstrategy.comClients: project follow-up, accounts and billing, privacy and data requests
Already have an account? Sign in, or read the user manual for step-by-step tutorials.
Start with the site in front of you.
Create an account, draw the boundary and record what you already know. The model does the arithmetic and keeps the working.